Privacy Policy

Last updated: [INSERT DATE]

1. Introduction

SEO Company England Ltd, a company registered in England and Wales (company number [INSERT COMPANY NUMBER]), whose registered office is at [INSERT REGISTERED ADDRESS] ("we", "us", "our"), is the data controller responsible for the personal data collected through this website at seocompanyengland.co.uk (the "Website").

We are committed to protecting your privacy and handling your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have in relation to it.

If you have any questions about this Privacy Policy or our data practices, please contact us at hello@seocompanyengland.co.uk or write to us at the registered address above.

Our ICO registration number is [INSERT ICO REGISTRATION NUMBER].

2. Personal data we collect

We collect and process the following categories of personal data through this Website:

2.1 Contact form data

When you submit a form on our Website (for example, requesting a free SEO review), we collect:

Your name
Your email address
Your phone number (where provided)
Your company name
Your website URL
Your stated monthly SEO budget range
Your stated current SEO status
Your stated timeline
Any additional information you include in the free-text field

2.2 Analytics data

We use Google Analytics 4 (GA4) to collect anonymised and aggregated data about how visitors use this Website, including:

Pages visited and time spent on each page
Referring source (how you arrived at the Website)
Device type, browser type and operating system
Approximate geographic location (city-level, derived from IP address)
Interactions with the Website (scrolls, clicks, form submissions)

Google Analytics 4 does not store full IP addresses. Data collected through GA4 is processed by Google LLC in accordance with Google's privacy policy. For more information, see https://policies.google.com/privacy.

2.3 Cookies

This Website uses cookies. See Section 7 (Cookie Policy) below for full details of the cookies we use and how to manage your preferences.

3. Lawful basis for processing

We process your personal data on the following lawful bases under Article 6 of the UK GDPR:

Data category	Lawful basis	Purpose
Contact form data	Legitimate interest (Art. 6(1)(f))	To respond to your enquiry, assess your requirements, and provide a proposal or consultation. Our legitimate interest is to operate our business and respond to prospective client enquiries.
Contact form data	Consent (Art. 6(1)(a)) where applicable	Where you opt in to receive follow-up communications beyond your initial enquiry.
Analytics data	Consent (Art. 6(1)(a))	To understand how visitors use the Website so we can improve it. Analytics cookies are set only after you consent via the cookie banner.

You have the right to withdraw consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

4. How we use your personal data

We use your personal data for the following purposes:

To respond to your enquiry and provide the information or consultation you requested.
To assess your SEO requirements and prepare a proposal where appropriate.
To analyse how visitors use the Website so we can improve its content, structure and performance.
To comply with legal obligations that apply to us.

We do not use your personal data for automated decision-making or profiling.

5. Data sharing

We do not sell, rent or trade your personal data to third parties.

We may share your personal data with the following categories of third-party service providers who process data on our behalf:

Provider	Purpose	Location
Google LLC (Google Analytics 4)	Website analytics	United States (subject to appropriate safeguards; see Section 6)
Website hosting provider	Hosting the Website and storing form submissions	[INSERT HOSTING PROVIDER AND LOCATION]
Email service provider	Delivering notification emails when a form is submitted	[INSERT ESP AND LOCATION]

All third-party processors are bound by data processing agreements and are required to process your personal data in accordance with our instructions and applicable data protection law.

We may also disclose your personal data where required to do so by law or in response to a valid request from a law enforcement or regulatory authority.

6. International transfers

Some of the third-party service providers we use (including Google LLC) are based outside the United Kingdom. Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR, including:

Transfers to countries that the UK Secretary of State has determined provide an adequate level of data protection.
Transfers subject to the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.

7. Cookie Policy

7.1 What are cookies

Cookies are small text files placed on your device when you visit a website. They are used to make websites function, to improve their performance, and to provide information to the operators of the website.

7.2 Cookies we use

Cookie name	Provider	Duration	Purpose
_ga	Google Analytics	2 years	Distinguishes unique visitors. Set only after consent.
_ga_[ID]	Google Analytics	2 years	Maintains session state. Set only after consent.
cookie_consent	SEO Company England	1 year	Records your cookie consent preference so we do not ask again on each visit.

7.3 Strictly necessary cookies

The cookie consent cookie (cookie_consent) is strictly necessary for the Website to respect your cookie preferences and does not require consent.

7.4 Analytics cookies

Google Analytics cookies (_ga, _ga_[ID]) are set only after you provide consent through the cookie consent banner. If you decline analytics cookies, no analytics data is collected.

7.5 Managing cookies

You can manage your cookie preferences at any time by:

Using the cookie consent banner presented on your first visit.
Clearing cookies from your browser settings (this will reset the consent banner on your next visit).
Adjusting cookie settings in your browser. Most browsers allow you to refuse or delete cookies. Consult your browser's help documentation for instructions.

Please note that disabling cookies may affect the functionality of this Website.

8. Data retention

We retain your personal data for as long as is necessary for the purpose for which it was collected:

Data category	Retention period
Contact form submissions (enquiries that do not become clients)	12 months from the date of submission, then securely deleted.
Contact form submissions (enquiries that become clients)	Duration of the client relationship plus 6 years (in accordance with limitation periods under English law).
Google Analytics data	14 months (GA4 default retention setting), then automatically deleted by Google.
Cookie consent preferences	1 year from the date consent is given or declined.

9. Your rights

Under the UK GDPR, you have the following rights in relation to your personal data:

Right of access. You have the right to request a copy of the personal data we hold about you.
Right to rectification. You have the right to request that we correct any inaccurate or incomplete personal data.
Right to erasure. You have the right to request that we delete your personal data, subject to certain legal exceptions.
Right to restriction. You have the right to request that we restrict the processing of your personal data in certain circumstances.
Right to data portability. You have the right to receive your personal data in a structured, commonly used and machine-readable format.
Right to object. You have the right to object to our processing of your personal data where we rely on legitimate interest as our lawful basis.
Right to withdraw consent. Where we rely on consent as our lawful basis, you may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at hello@seocompanyengland.co.uk. We will respond to your request within one month of receiving it.

10. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Telephone: 0303 123 1113

Website: https://ico.org.uk

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at hello@seocompanyengland.co.uk or write to us at [INSERT REGISTERED ADDRESS].